The three mindsets of search
September 28, 2011 | Online Marketing
A new About.com study identifies three distinct human behavior search patterns to help marketers understand and connect with consumers. People in a inspire me search - like in travel search - want to be “taken somewhere.”
Study revealed three distinct search types:
1. Answer Me (46% of all searches) – People in a “answer me” search want exactly what they ask for, and no more, delivered in a way that allows them to get to it as directly as possible.
2. Educate Me (26% of all searches) – People in an “educate me” search want 360 degrees of understanding, and multiple perspectives on critical topics. They will search until their goal is achieved – this may stretch over long periods of time and through related topics.
3. InspireMe(28%ofallsearches)–Thefun“browsy”typeofsearch,where people are looking for surprises, have open minds and want to be led.
Get the full story at About.com (PDF 150KB)
Latest Industry News
What business travelers want from hotels when it comes to mobile
28 Sep, 2011 | Hotel MarketingAugust GDS hotel bookings growth accelerates after July’s slow-down
28 Sep, 2011 | Hotel MarketingTripAdvisor now emphasizes traveler photos
28 Sep, 2011 | Hotel MarketingHotel revenue management is evoloving from a passive referee to an active player
28 Sep, 2011 | Hotel MarketingThe three mindsets of search
28 Sep, 2011 | Online MarketingFacebook’s future is mobile
28 Sep, 2011 | Online MarketingHow far should hotels go to please and appease?
27 Sep, 2011 | Hotel MarketingTravel click-throughs higher on mobile
27 Sep, 2011 | Hotel MarketingHotel experts uncertain over strength of recovery
27 Sep, 2011 | Hotel MarketingSocial media marketing more important for independent hotels
27 Sep, 2011 | Hotel MarketingFive simple steps to building trust online
27 Sep, 2011 | Online MarketingGoogle+ lays groundwork for business profiles
27 Sep, 2011 | Online MarketingPegasus sees positive trends in booking data
26 Sep, 2011 | Hotel MarketingStudy: Corporate travel policies in Europe
26 Sep, 2011 | Hotel MarketingHave money, will travel - catering to Chinese tourists
26 Sep, 2011 | Online Travel
SpaGypsies love to spend time in the tranquil environment of a spa. Whether it’s for relaxation, detoxification, fitness, nutrition and weight control or beauty, Spa Gypsies relish the ability to get away from it all. It can be a spiritual experience or hiking venture. Whether it’s a destination spa like Canyon Ranch or The Spa & Inn at Norwich, a great resort spa like Grand Waialua, or day spa like Elizabeth Arden’s Red Door, many of us do share our next experience with other spa wanders.
Wednesday, September 28, 2011
The three mindsets of search
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment