Thursday, October 22, 2009

The consensus, to the extent there is one, is that with the launch of 2.0 sometime in 2010, Southwest will move toward a strict revenue-based program, along the lines of Virgin America's Elevate. Such programs award points according to the cost of a tick

Why is Virgin America so smart?  And so cool at the same time? @peggylee
The consensus, to the extent there is one, is that with the launch of 2.0 sometime in 2010, Southwest will move toward a strict revenue-based program, along the lines of Virgin America's Elevate. Such programs award points according to the cost of a ticket rather than the distance flown, and prices award tickets according to supply and demand rather than on regional categories.--Tim Winship, Smarter Travel Media

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